When examining page structure and layout, there is a subtle, yet tactical method to use images in an SEO-friendly manner ( beyond ALT tags) that enhances your search rank while allowing you to integrate the essential marketing message( s). Confused? Let’s take a look at an example:
Suppose you run a physio business in Brisbane and you want to enhance a provided page for the term
“Shoulder Injury Treatment”.
Then suppose that you likewise want to include a luring message such as
“Six exercises to prevent shoulder injury in swimmers!”.
The previously mentioned tagline lacks descriptive text, but possesses convincing qualities. That being said, you might want to position the tagline in an image and the key phrase (i.e. Shoulder injury treatment for swimmers) in a header tag. This places emphasis on the preferred term, yet still provides a marketing chance without compromising keyword consistency.
To puts it simply, images are a fantastic place to insert marketing messages that lack the needed keywords and phrases. Leveraging this strategy will make sure that descriptive text is indexed, while less marketing jargon is overlooked. The mix of keyword-rich content and attracting messaging will please both sides of the strategic formula.
Now you can also take this one stage further with ensuring the image is geo-tagged for your business address.